Friday, 26 March 2010

AUDIENCE FEEDBACK

hurtwoodhousemedia (3 minutes ago)
GREAT!!!!

hurtwoodhousemedia (2 hours ago)
i like how you have embedded the titles into text. works really well.

stephaniemareen (2 hours ago)
Also the music is a very gopod choice!
great idea, the titles work VERY well!

mchltarr (13 hours ago)
Very nice... keep it up!

butterflyheaven03 (1 day ago)
i like this! Nice one guys :)

SerinaBrave (5 days ago)
wow realy good

Thursday, 11 March 2010

7 Evaluation Question Task

TASK1
"In what ways does your media product use, develop or challenge forms and conventions of real media products?"

The way we put titles in the film was incorperating them in the actual sequence props. Mostly we highlighted them by using AfterEffects and made the surrounding of the title become slowly darker


1. The first title that we incorperated in one of the props is the name of the actress. She wrote "Catrina Kirby" on top of some sheets about murder so if she lost it people would know that it is important and it could be given back to her.

2. In these papers ther was the title "Edited by Elly Sams" hidden. The young researcher highlighted this with a yellow marker. The researcher edited the information sheets.

3. She opens a book and on the information bit in the front of every library book, which tells when the book was lend out and when it has to be back, someone wrote "Director of Photography Luke Gilchrist"
4. In the same long "morgan freeman" tracking shot another title shows up. Incorperated in the iPod touch. "Original score by Charlie Clouser". The iPod touch is used to listen to music so nwe thought it would by quite clever to incorperate the Original Score title using the iPod. 5. "Written by Leaya Hatzakis" got typed into Google. It's "written" in the search box.

6. "Produced by Lukas Dressler" is on a Library ID card because with producer we associate he owns something he contributed a lot and the Library that owns the books allows people with this card to borrow books.

TASK2

"How does your media product represent particular social group?"


We wanted to break the stereotype that clever girls are always ugly. We wanted to represent a strong middle to upper class clever and sophisticated woman. We chose a very beautiful young lady who is clever and is able to do serious research. She wears make-up and glasses. Two things which usually are not shown together. However, even though she is wearing a strict tight up skirt and a boring office short she also wears black shiny high heels. She has a lot of different female amenities and therefore breaks the expectation that woman are not hard working in a office shop or are successful. They can be both clever and stunning.

TASK 3

"What kind of media institution might distribute your media product and why?"


Fox Searchlight Pictures is a film division of 20th Century Fox , established in 1994. It specialises in indie (independant) and British films, alongside dramedy and horror, and is variously involved with the production and/or distribution of these films.
In the early-to-mid 1980s, prior to the creation of Searchlight, Fox previously released independent films under the banner of 20th Century-Fox International Classics; the most notable of the releases under this banner include Bill Cosby: Himself, Reuben, Reuben , and Ziggy Stardust and the Spiders from Mars.

Fox Searchlight's Slumdog Millonaire won the Acedemy Award for Best Picture at the 81st Academy Awards as well as a further 7 academy awards. Other Fox Searchlight films receiving Best Picture nominations include The Full Monty, Sideways, Little Miss Sunshine and Juno. Because all these films are clever and trying to also give the audience a message we thought our ambitious film would suit Fox Searchlight. Additionally, they produce Low Budget films that are good quality and being backed by Fox they also have the finance to successfully market, advertise and distribute films to a larger audience than the niche audience that would see a film if it was on a smaller completely independant label. Allthough our film is Horror we would like to appeal to larger target audience than just small scale fans of low budget horrorfilms.

TASK 4

"Who would be the audience for your media product?"


The main audience for films at the cinema are 16-25 year old male/female because they have more disposable money. When you are around 40 you probably have a family and no time to go out.Due to the fact that our thriller is more sophisticated and a psychological not extremely gory it also attracts older people who like that subgenre i.e thriller/horror to get out of their houses and enjoy themselves. Therefore, a secondary audience for our film is the older horror-thriller fans who enjoy a night out in the cinema being scared. We would aim our marketing and advertising at this audience in terms of teaser trailers on the internet and in the cinema if we could get a cinema distributor like "Hammer Horror" and posters as we feel this would benefit our film financially at the box office.

TASK 5




"How did you attract/address your audience?"






TASK 6
"What have you learnt about technologies from the process of constructing this product?"



TASK 7
"Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?"



1) We had to plan a lot more for our Main task because we had so many different props which were vital for our sequence because these included our titles. Whereas the planning for the preliminary task was pathetic in comparison. We organised everything within 10min on the shooting day.

2) For our Main task we had to create a visual narrative instead of relying on dialogue. When we drew our own Storyboard we had to think how the drawings might look in reality whether all our planning is possible to do and whether the images are able to tell a story without any explanation. In contrast to this we got given a finished storyboard with included dialogue. We didn't have to worry at all about the narrative.

3) For the prelim task we shot the whole scene threee times in a row. Firstly as close up, secondly as mid shot and thirdly as a wide shot. The main task was shot from different camera positions, in different rooms, and we shot not only CU's, MS's and WS's we also used tracking shots and we delibaretly broke the 180 rule using a tracking shot which goes around the whole table. All this shots are much more sophisticated need planning and professional use of the camera. Some shots didn't work out the first time so we had to shoot time twice three times or even six times until we had a perfect shot. We also planned to have to shots which would then be connected through eyeline matches or match on action.

4) In the prelim task we accidentally didn't record the sound while filming so we had to overvoice it and speak the words trying to achieve realistic sound. This was already a big challenge. For the main task we did not have any dialogue. We had to put music to our film and dicede which recorded sounds we wanted to keep (book slam and feet walking) and which not (e.g. sound of the photocopier) because they would have been to distracting.

5) In the prelim task we used final cut and simply put shots together trying to achieve a smooth flow. In contrast in the main task we used final cut and tried to achieve the same but also a visual narrative and excitement. We cut the single shots together and wanted to have it 1000% perfect so we cut them together frame by frame. The we used after effects to highlight incorperated titles and put others we couldn't incoperate into it e.g. directed by Felix Klinkhammer or CLIODYNAMICS itslef. We didn't have any titles in our prelim task.